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82nd Academy Awards

82nd Academy Awards
Official poster
Date March 7, 2010
Site Kodak Theatre
Hollywood, Los Angeles, California, U.S.
Host Alec Baldwin
Steve Martin[1]
Pre-show Jess Cagle
Kathy Ireland
Sherri Shepherd[2]
Producer Bill Mechanic
Adam Shankman[3]
Director Hamish Hamilton[4]
Highlights
Best Picture The Hurt Locker
Most awards The Hurt Locker (6)
Most nominations Avatar and The Hurt Locker (9)
TV in the United States
Network ABC
Duration 3 hours, 37 minutes[5]
Ratings 41.62 million
24.89% (Nielsen ratings)[6]
 < 81st Academy Awards 83rd > 

The 82nd Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2009 and took place on March 7, 2010, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST. The ceremony was scheduled well after its usual late-February date to avoid conflicting with the 2010 Winter Olympics.[7] During the ceremony, the Academy of Motion Picture Arts and Sciences presented Academy Awards (commonly referred to as Oscars) in 24 categories. The ceremony, televised in the United States by ABC, was produced by Bill Mechanic and Adam Shankman. Actors Alec Baldwin and Steve Martin hosted the show. Martin hosted for the third time; he first presided over the 73rd ceremony held in 2001 and lasted hosted the 75th ceremony held in 2003. Meanwhile, this was Baldwin's first Oscars hosting stint. This was also the first telecast to have multiple hosts since the 59th ceremony held in 1987.[8]

On June 24, 2009, Academy president Sid Ganis announced at a press conference that, in an attempt to revitalize interest surrounding the awards, the 2010 ceremony would feature ten Best Picture nominees instead of five,[9] a practice that was discontinued after the 16th annual awards ceremony in 1944. On February 20, 2010, in a ceremony at the Beverly Wilshire Hotel in Beverly Hills, California, the Academy Awards for Technical Achievement were presented by host Elizabeth Banks.[10]

The Hurt Locker won six awards, including Best Picture and Best Director for Kathryn Bigelow, the first woman to win an Academy Award for Best Director.[11][12] Other winners were Avatar with three awards, Crazy Heart, Precious, and Up, with two awards, and The Cove, Inglourious Basterds, The Blind Side, Logorama, Music by Prudence, The New Tenants, The Secret in Their Eyes, Star Trek, and The Young Victoria with one. The telecast garnered nearly 42 million viewers (in North America), making it the highest rated Oscar ceremony since the 77th Academy Awards in 2005.

Contents

  • Winners and nominees 1
    • Awards 1.1
    • Honorary Academy Awards 1.2
      • Academy Honorary Award 1.2.1
      • Irving G. Thalberg Memorial Award 1.2.2
    • Films with multiple nominations and awards 1.3
  • Presenters and performers 2
    • Presenters 2.1
    • Performers 2.2
  • Ceremony information 3
    • Box office performance of nominated films 3.1
    • Oscar advertising and viewership issues 3.2
    • Music by Prudence acceptance speech 3.3
    • Critical reviews 3.4
    • Ratings and reception 3.5
  • In Memoriam 4
  • See also 5
  • References 6
  • External links 7

Winners and nominees

The nominees for the 82nd Academy Awards were announced on February 2, 2010, at 5:38 a.m. PST (13:38 UTC) at the Samuel Goldwyn Theater in Beverly Hills, California, by Tom Sherak, president of the Academy, and the actress Anne Hathaway.[13] Avatar and The Hurt Locker led the nominations with nine each.[14]

The winners were announced during the awards ceremony on March 7, 2010.[15][16][17] Kathryn Bigelow made history as the first female to win the Oscar for Best Director.[18] Up became only the second animated film to earn a Best Picture nomination. 1991's Beauty and the Beast was the first such film to achieve this feat.[14] Best Adapted Screenplay winner Geoffrey Fletcher was the first African American winner of a screenwriting Oscar.[19]

Awards

A picture of a brunette. She wears a bluish grey dress and she smiles.
Kathryn Bigelow, Best Director winner

A picture of an mild-old age man. He wears a white coat.
Jeff Bridges, Best Actor winner

A picture of a brown hair lady wearing her hair down. She wears a black dress.
Sandra Bullock, Best Actress winner

A middle aged man wearing glasses and a grey suit faces forward while smiling.
Christoph Waltz, Best Supporting Actor winner

An African American female with dark brown hair up in a bun with a flower. She is wearing a short sleeved royal blue dress.
Mo'Nique, Best Supporting Actress winner

A brunette man is talking while he holds a microphone. He wears a blazer and a blue shirt. He has long hair and a beard.
Mark Boal, Best Original Screenplay winner

A blonde man is smiling. He wears a stripped shirt, and he is standing in front of a red wall.
Pete Docter, Best Animated Feature winner

Fisher Stevens, Best Documentary Feature co-winner
Ray Beckett, Best Sound Mixing co-winner
A red-haired woman is seen sporting a black outfit.
Sandy Powell, Best Costume Design winner

Winners are listed first and highlighted in boldface.[20]

Best Picture Best Director
Best Actor Best Actress
Best Supporting Actor Best Supporting Actress
Best Original Screenplay Best Adapted Screenplay
Best Animated Feature Best Foreign Language Film
Best Documentary Feature Best Documentary Short
Best Live Action Short Best Animated Short
  • The New Tenants – Joachim Back and Tivi Magnusson
    • The Door – Juanita Wilson and James Flynn
    • Instead of Abracadabra – Patrik Eklund and Mathias Fjellström
    • Kavi – Gregg Helvey
    • Miracle Fish – Luke Doolan and Drew Bailey
Best Original Score Best Original Song
Best Sound Editing Best Sound Mixing
Best Art Direction Best Cinematography
Best Makeup Best Costume Design
Best Film Editing Best Visual Effects

Honorary Academy Awards

The Academy held its 1st Annual Governors Awards ceremony on November 14, 2009, during which the following awards were presented.[21][22][23]

Academy Honorary Award

Irving G. Thalberg Memorial Award

Films with multiple nominations and awards

Presenters and performers

The following individuals presented awards or performed musical numbers.[24]

Presenters

Performers

Ceremony information

A man in his early fifties holds an awards while he is being photographed. He wears a dark tuxedo.
A man in his middle sixties is standing up against a wall. He wears a suit and glasses.
Alec Baldwin (left) and Steve Martin (right) co-hosted the 82nd Academy Awards.

Because of the declining viewership of recent Academy Awards ceremonies, the Academy sought ideas to revamp the show while renewing interest with the nominated films. After the previous year's telecast, which saw a 13% increase in viewership, many within the Motion Picture Academy proposed new ways to give the awards a more populist appeal. AMPAS then-president Sid Ganis announced that the ceremony would feature ten Best Picture nominees, rather than traditional five. The expansion was a throwback to the Academy's early years in the 1930s and 1940s, when eight to twelve films were nominated.[25] "Having 10 Best Picture nominees is going to allow Academy voters to recognize and include some of the fantastic movies that often show up in the other Oscar categories, but have been squeezed out of the race for the top prize," Sid Ganis said in a press conference.[9] "I can't wait to see what that list of ten looks like when the nominees are announced in February."[9] Ganis also said that became difficult to get a clear winner. A cause of this was required a change in the voting system from first-past-the-post to alternative vote.[26]

Choreographer Adam Shankman and Bill Mechanic were hired as producers for the ceremony. Shankman revealed in an interview on National Public Radio's Fresh Air that he and Mechanic had originally chosen Sacha Baron Cohen as the host, but the Academy rejected this proposal because Cohen was "too much of a wild card."[27]

Many of the previous year's well-received elements returned. Five actors with a personal connection with each of the nominees presented the Best Actor and Best Actress awards. Shankman and Mechanic announced their intention to make the running time of the telecast shorter.[28] Most presenters this year introduced each winner with the phrase "And the winner is ..." rather than "And the Oscar goes to..." for the first time since 1988. The Academy gave no reason for the change to a phrase which it had once felt humiliating to the other nominees; but apparently acquiesced in Shankman and Mechanic's decision to return to the older phrase.[29] David Rockwell's proscenium embezzled with 100,000 Swarovski crystals was reused as part of the stage design for this year's telecast.[30] Unlike most Oscar ceremonies, however, Mechanic and Shankman announced that none of the five songs nominated for Best Original Song would be performed live.[31]

Box office performance of nominated films

For the first time since 2003, the field of major nominees included at least one blockbuster at the American and Canadian box offices. Five of the nominees had grossed over $100 million before the nominations were announced.[32] Many critics, reporters, and entertainment industry analysts cite the AMPAS's decision to expand the roster of Best Picture nominees from five to ten films as one of the reasons for this.[32][33]

Three of the ten Best Picture nominees were among the top ten releases in box office during the nominations. At the time of the announcement on February 2, Avatar was the highest-grossing film among the Best Picture nominees with $596 million in domestic box office receipts.[32] Other top-ten domestic box office hits nominated were Up with $293 million, and The Blind Side with $237.9 million.[32] Among the remaining seven nominees, Inglourious Basterds was the next highest-grossing film with $120.5 million followed by District 9 ($115.6 million), Up in the Air ($73 million), Precious ($45 million), The Hurt Locker ($12 million), An Education ($9.4 million), and finally A Serious Man ($9.2 million).[34]

Of the top 50 grossing films of the year, 46 nominations went to 13 films on the list. Only Avatar (1st), Up (5th), The Blind Side (8th), Inglourious Basterds (25th), District 9 (27th), The Princess and the Frog (32nd), Julie & Julia (34th), Coraline (42nd), and Up in the Air (43rd) were nominated for directing, acting, screenwriting, Best Picture or Animated Feature.[35] The other top-50 box office hits that earned nominations were Harry Potter and the Half-Blood Prince (2nd), Transformers: Revenge of the Fallen (3rd), Star Trek (7th), and Sherlock Holmes (11th).[35]

Oscar advertising and viewership issues

On March 1, 2010, WABC-TV New York, ABC's flagship station, announced that it would likely end its services with cable television company Cablevision on March 7, 2010,[36] the weekend of the 82nd Academy Awards. The station was removed from Cablevision's lineup at 12:01 a.m. ET on March 7.[37][38][39] Over 3.1 million viewers in the New York City viewing area, the nation's largest media market, would have been unable to watch the Oscars (and other station-related and ABC-related programming), and it was projected to cause a devastating blow to advertisers and viewership for the Oscars.[40] At about 8:43 p.m. ET, thirteen minutes after the awards ceremony began, Cablevision resumed transmission of the WABC feed.[38][41][42]

Music by Prudence acceptance speech

Shortly after Music by Prudence director Roger Ross Williams began his speech accepting the Oscar for Best Documentary Short Subject, he was suddenly interrupted by Elinor Burkett, his co-producer. The scene was described as the ceremony's weirdest or most awkward moment, and was compared by Williams and others to Kanye West's interruption of Taylor Swift's acceptance of the Best Female Video Award at the 2009 MTV Video Music Awards five months earlier.[43]

Burkett, who lives in Zimbabwe where most of the film was shot, had sued Williams over the finished film, a suit that had been settled by the time of the ceremony. She explained to Salon.com, to which she was once a contributor, that the film had been her idea. "Roger had never even heard of Zimbabwe before I told him about this." She had been upset that Williams and HBO chose to focus on one person instead of the entire band, as the members had been led to believe. "I felt my role in this has been denigrated again and again, and it wasn't going to happen this time." She hustled onstage because, she claimed, Williams' mother had blocked her from going down with her cane to prevent her from sharing the stage.[44]

"She just ambushed me", said Williams, "I just expected her to stand there. I had a speech prepared." He said it was made clear by the Academy that only one person can give an acceptance speech. He said his mother had merely gotten up to hug him.[44]

Critical reviews

The show received a mixed reception from media publications. Some media outlets were more critical of the show. Film critic Roger Ebert criticized the opening monologue of Baldwin and Martin saying it was "surprisingly unfunny". He later went on to say that there was joy that The Hurt Locker won, but choice of Baldwin and Martin as host was wrong.[45] Los Angeles Times columnist Mary McNamara quipped that the show had no sense of timing saying, "Despite everyone's best efforts, this year's Oscars seemed to suffer from a crisis of confidence."[46] Time television critic James Poniewozik also criticized "the choppy paced" ceremony stating, it was "a classic Oscar failing". He also noted that having two hosts was a disadvantage.[47]

Other media outlets received the broadcast more positively. Boston Globe television critic Matthew Gilbert lauded the hosts performance saying that "The delivery was expert and warmly conversational, like one of those old-school comedy teams."[48] Hank Stuever of The Washington Post remarked that the telecast "moved along with precision and smart decisions." He also praised Baldwin and Martin writing that they "proved to be classy and quippy throughout the night."[49] Maureen Ryan of the Chicago Tribune gave an average critique of the ceremony but acclaimed the cast.[50]

Ratings and reception

The American telecast on ABC drew in an average of 41.62 million people over its length, which was a 13% increase from the previous year's ceremony.[6] An estimated 79.68 million total viewers watched all or part of the awards.[51] The show also drew higher Nielsen ratings compared to the two previous ceremonies with 24.89% of households watching over a 36.69 share.[52] In addition, the program scored a higher 18-49 demo rating with a 12.71 rating over a 31.51 share among viewers in that demographic.[53] It was the highest viewership for an Academy Award telecast since the 77th ceremony held in 2005.[54][55]

In July 2010, the ceremony presentation received 12 nominations at the 62nd Primetime Emmys.[56] The following month, the ceremony won one of those nominations for Outstanding Art Direction for Variety, Music or Nonfiction Programming (David Rockwell and Joe Celli).[57]

In Memoriam

The annual In Memoriam tribute, produced by Chuck Workman,[58] was presented by actress Demi Moore. Singer James Taylor performed The Beatles' song "In My Life" during the tribute.[59]

A separate tribute was held earlier in the evening for the late filmmaker John Hughes, presented by actors Matthew Broderick, Molly Ringwald, Judd Nelson, Ally Sheedy, Anthony Michael Hall, Macaulay Culkin and Jon Cryer.[17][60][61] The 77th telecast had previously featured a special memorial to Johnny Carson presented by Chris Rock and Whoopi Goldberg.[62]

See also

References

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  2. ^ "ABC announces Oscar pre-show hosts".  
  3. ^ "Bill Mechanic and Adam Shankman Named Oscar Telecast Producers".  
  4. ^ Paiement, Rebecca (November 19, 2009). "Hamish Hamilton to direct 82nd Academy Awards".  
  5. ^ Lowry, Brian (March 9, 2010). "The 82nd Annual Academy Awards".  
  6. ^ a b Kissell, Rick (March 9, 2010). "FOX tops ABC's big week". Variety (Penske Media Corporation). Retrieved March 9, 2010. 
  7. ^ Hedley, Caroline (March 26, 2009). "Oscars ceremony moved to prevent clash with Winter Olympics".  
  8. ^ Droganes, Constance (February 1, 2010). "Oscars try the buddy system for host this year".  
  9. ^ a b c "82nd Academy Awards to Feature 10 Best Picture Nominees". Academy of Motion Picture Arts and Sciences (AMPAS). June 24, 2009. Archived from the original on April 8, 2010. Retrieved April 9, 2010. 
  10. ^ O'Neil, Tom (February 12, 2010). "Elizabeth Banks to emcee sci-tech Oscars".  
  11. ^ Marszalek, Keith I. (March 7, 2010). "The winners of the 82nd Annual Academy Awards".  
  12. ^ King, Susan (March 8, 2010). Hurt Locker' wins best picture"'". Los Angeles Times (Tribune Media). Archived from the original on April 30, 2010. Retrieved May 6, 2010. 
  13. ^ "Anne Hathaway to Join Academy President Tom Sherak for Oscar Nominations". Academy of Motion Picture Arts and Sciences (AMPAS). January 26, 2010. Retrieved February 7, 2010. 
  14. ^ a b Cieply, Michael (February 2, 2010). "‘Avatar’ and ‘Hurt Locker’ Lead the Oscar Field".  
  15. ^ "Nominees & Winners for the 82nd Academy Awards". Academy of Motion Picture Arts and Sciences. AMPAS. Archived from the original on March 9, 2010. Retrieved March 11, 2010. 
  16. ^ "List of Academy Award nominations".  
  17. ^ a b Ditzian, Eric (March 8, 2010). "'"Oscar Night Belongs To 'The Hurt Locker.  
  18. ^ Block, Sheri (March 7, 21010). "War drama 'The Hurt Locker' wins best picture Oscar". CTV News (Bell Media). Retrieved May 21, 2010. 
  19. ^ Johnson, Reed (March 8, 2010). "Kathryn Bigelow, Geoffrey Fletcher make Oscar history". Los Angeles Times (Tribune Media). Retrieved August 29, 2010. 
  20. ^ "The 82nd Academy Awards (2010) Nominees and Winners". Academy of Motion Picture Arts and Sciences. AMPAS. Retrieved November 10, 2011. 
  21. ^ "Bacall, Calley, Corman, and Willis to Receive Academy's Governors Awards". Academy of Motion Picture Arts and Sciences. AMPAS. Retrieved October 8, 2010. 
  22. ^ "Honorary Academy Awards - Oscar Statuette & Other Awards". Academy of Motion Picture Arts and Sciences. AMPAS. Archived from the original on April 8, 2010. Retrieved April 6, 2010. 
  23. ^ "Irving G. Thalberg Memorial Award - Oscar Statuette & Other Awards". Academy of Motion Picture Arts and Sciences. AMPAS. Archived from the original on April 8, 2010. Retrieved April 6, 2010. 
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  25. ^ Cieply, Michael (June 24, 2009). "Academy Expands Best-Picture Pool to 10". The New York Times. The New York Times Company. Retrieved June 5, 2013. 
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  27. ^ "Shankman's Winning Job: Producing The Oscars".  
  28. ^ Sperling, Nicole (February 12, 2010). "Looking Forward to The Big Show".  
  29. ^ Alexander, Bryan (March 8, 2010). "'"An Oscar Comeback: 'And the Winner Is ....  
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  31. ^  
  32. ^ a b c d Horn, John (February 3, 2010). "Oscar nominations that are for the people". Los Angeles Times (Tribune Media). Archived from the original on February 9, 2010. Retrieved February 10, 2010. 
  33. ^ Gray, Brandon (February 2, 2010). "2009 Academy Award Nominations".  
  34. ^ "Box-office numbers for Oscar best-picture nominees".  
  35. ^ a b "2009 Oscar nominations and wins by movie". Box Office Mojo. Amazon.com. Archived from the original on February 4, 2010. Retrieved April 9, 2010. 
  36. ^ Stelter, Brian, Brooks Barnes (March 8, 2010). "Disney and Cablevision Take ABC Fight Public". The New York Times (The New York Times Company). Archived from the original on March 12, 2010. Retrieved April 9, 2010. 
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  38. ^ a b Stelter, Brian; Brooks Barnes (March 7, 2010). "WABC Returns to Cablevision". The New York Times (The New York Times Company). Archived from the original on March 12, 2010. Retrieved March 8, 2010. 
  39. ^ Kang, Cecilia (March 7, 2010). "ABC goes dark for New York Cablevision subscribers".  
  40. ^ Smith, Mariel (March 2, 2010). "Cablevision Customers May Lose ABC on Oscar Night".  
  41. ^ Fixmer, Andy (March 7, 2010). "Cablevision, Disney's ABC Reach Accord, Avert Oscars Blackout".  
  42. ^ Brian Stelter; Brooks Barnes (March 7, 2010). "At the Last Minute, a Disney-Cablevision Truce".  
  43. ^ Ryzik, Mylena (March 8, 2010). "A Kanye Moment at the Oscars".  
  44. ^ a b Lauerman, Kerry (March 8, 2010). """The story behind Oscar's "Kanye moment.  
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  46. ^ McNamara, Mary (March 8, 2010). "Oscars show has no sense of timing". Los Angeles Times (Tribune Media). Archived from the original on April 12, 2010. Retrieved April 14, 2010. 
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  48. ^ Gilbert, Matthew (March 8, 2010). "A silly, somber, and intimate night: The 82nd Academy Awards".  
  49. ^ Stuever, Hank. "Academy Awards: Hosts Alec Baldwin and Steve Martin put on fun Oscars broadcast". The Washington Post (The Washington Post Company). Retrieved August 29, 2010. 
  50. ^ "The Oscars: A bit of razzle-dazzle, some mainstream charm and not enough NPH".  
  51. ^ "ABC Draws Its Biggest Weekly Audience Since September '08". The Futon Critic. March 10, 2010. Retrieved October 8, 2010. 
  52. ^ Stransky, Tanner (March 9, 2010). "Ratings: Oscar's 41 million viewers win week's top prize".  
  53. ^ Kissell, Rick (March 8, 2010). "Oscars draw 41 million viewers". Variety (Penske Media Corporation). Retrieved April 29, 2013. 
  54. ^ Scott Bowles (February 26, 2008). "Low Oscar Ratings Cue Soul-Searching". USA Today (Gannett Company). Retrieved April 13, 2010. 
  55. ^  
  56. ^ O'Neil, Tom (July 12, 2010). "Emmys love for Oscars continues with 12 nominations". Los Angeles Times (Tribune Media). Archived from the original on August 19, 2010. Retrieved August 3, 2010. 
  57. ^ Jones, Kenneth (August 21, 2010). "The 2009 Tony Awards Broadcast Wins Emmy; Neil Patrick Harris Is a "Glee"-ful Winner". Playbill. Archived from the original on September 25, 2010. Retrieved September 16, 2010. 
  58. ^ Cohen, Sandy (March 3, 2010).  '​ segment is touching to watch, painful to make"In Memoriam"Oscar's  '​. USA Today (Gannett Company). Retrieved March 8, 2010. 
  59. ^ Brooks, Xan (March 7, 2010). "Oscars 2010 liveblog: the 82nd Academy Awards as it happened". The Guardian (London: Guardian Media Group). Archived from the original on March 9, 2010. Retrieved March 31, 2010. 
  60. ^ Braxton, Greg (March 8, 2010). "John Hughes High School reunion". Los Angeles Times (Tribune Media). Archived from the original on April 12, 2010. Retrieved March 9, 2010. 
  61. ^ "Oscars: What You Didn't See on TV".  
  62. ^ Sutherland, Ben (February 28, 2005). "Rock sparkles on Oscar debut".  

External links

Official websites
News resources
Analysis
Other resources
  • Pronunciation Guide to the 82nd Academy Award Nominees
  • The 82nd Annual Academy Awards at the Internet Movie Database


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